Manager, Sales Enablement

Job Purpose

This position will serve as the global focal point for the Sales Enablement team. The team is expected to aid in bridging the gap between product management and the commercial team. The Manager, Sales Enablement, is responsible for designing, governing, and continuously improving the company’s end‑to‑end sales enablement program. This role owns enablement strategy, content operations, platform governance, and cross‑functional alignment to ensure revenue‑generating teams are equipped with the right content, tools, training, and processes at the right time. This is a non‑quota‑carrying management role focused on improving commercial effectiveness, consistency, and scalability across the enterprise. The manager leads a team responsible for enablement execution while partnering closely with Commercial, Marketing, Product Management, and IT.

Job Description

RESPONSIBILITIES: This position is responsible for leading the strategy and execution of communications and marketing to support the GBUs’ marketing strategies and sales targets. Key areas of responsibility include:

Sales Enablement Strategy

• Define and lead the enterprise sales enablement strategy aligned with commercial priorities and growth targets,
• Define enablement standards, operating models, and success metrics across regions and business units
• Lead enablement across content, tools, training, analytics and prioritize work based on business impact
• Serve as the primary point of accountability for sales enablement outcomes company‑wide

Content Strategy & Governance

• Establish content governance, platform governance, and program governance frameworks, including lifecycle management, quality standards, version control, and archival processes
• Partner with Marketing, Product, and SMEs to ensure sales content is accurate, relevant, buyer aligned, and outcome-focused
• Develop and manage a best-in-class sales content ecosystem including, but not limited to: playbooks, solution overviews, case studies, competitive insights and positioning, value messaging, client specific narratives
• Ensure content is organized and discoverable within enablement platform and aligned to sales motions and buyer stages

Enablement Platforms & Tool Governance

• Own governance, adoption, and optimization of sales enablement platforms (e.g., content management, learning, analytics tools)
• Manage platform roles, permissions, standards, and integration requirements with CRM and revenue systems
• Partner with IT and Commercial to manage roadmap, enhancements, and system scalability
• Monitor usage, effectiveness, and ROI of enablement tools and recommend continuous improvements

Training & Readiness Enablement

• Oversee onboarding, ongoing training, and role-based enablement programs (not delivery alone, but program ownership)
• Ensure enablement programs support product launches, new messaging, and evolving sales strategies across various accounts, locations, and business units
• Establish readiness frameworks to assess field adoption and performance impact

Measurement & Continuous Improvement

• Define and track enablement KPIs (content usage, searchability, readiness, adoption, cycle time, win rate influence)
• Translate performance data into actionable improvements across content, tools, and processes
• Provide executive level reporting on enablement effectiveness and contribution to revenue performance

Cross‑Functional Leadership

• Act as a strategic partner to Sales leadership while balancing enterprise standards and governance
• Align enablement priorities with Marketing, Product, Revenue Operations, and Customer teams
• Facilitate feedback loops between the field and content/tool owners to drive ongoing improvement

You are meant for this job if:

• Bachelor’s in marketing or communications (or related degree), Masters preferred
• Experience setting up and governing a sales enablement platform
• Strong understanding of B2B sales processes, buyer journeys, and enterprise go-to-market models
• Highly skilled in cross-functional collaboration, leadership, verbal and written communication
• 7+ years of Product Marketing or Sales Enablement experience
• Prefer candidates with prior management experience
• Prefer candidates with prior experience using Seismic’s platform
• Prefer candidates with familiarity with a CRM platform and revenue technology ecosystem

Skills